Niche Recruitment in 2022: Trends That Will Help You Build Future Better Plans

27 Dec 2021

2021 is a year full of change and uncertainty. There are many things that are changing, not just in the job market but in society as a whole. The impact of the crisis on the job market is expected to be long-lasting, but what else will affect the job market in 2022? And what can you do to avoid being caught off guard?

To help you plan ahead, we have put together a list of trends that we believe will play an important role in shaping niche recruitment.


1. Niche experts demand is on the rise

Pandemic opened up new business opportunities to help solve a wide range of challenges. This has led to the emergence of professional niche recruiters, and many companies have realized that niche recruitment is an essential part of the hiring process.

Mobile web developers, for example, have been one of the fastest-growing roles.

The demand for mobile web developers will double in the coming years. The same thing goes with app development and other digital creative specialist roles.


2. Employer branding

With job-hopping becoming more common and the economy going through difficult times and constant disruptions, employers have to think of new ways to recruit and retain their employees.

Employer branding has evolved from a traditional employer marketing tactic into an integral part of the overall HR strategy. It is a strategy that helps to maintain employer reputation, increase employee engagement and build a talent pipeline.

In the near future, you can expect to see companies investing more time and money in employer branding.


3. Up your recruiting game through providing an omnichannel experience

The recruitment industry is constantly evolving. The shift from a traditional recruitment model to an omnichannel experience, which involves offering candidates the chance to apply via different channels and with various levels of interactivity, is inevitable. Talent drought has made employers realize the need for competing in a way that appeals to a wider spectrum of potential candidates.


4. Remote working will be the new normal

The ongoing trend of remote work will continue to influence the job market. The majority of employees already favor remote working, and this number is getting bigger and bigger every year.

Niche recruiters need to understand and cater to this changing landscape. If you are not willing to adjust your business model to fit the needs of remote workers, then you will struggle to make a positive impact in the industry.


5. Artificial intelligence will be a big disruptor

The use of artificial intelligence (AI) in recruiting will become more prevalent. Companies will use AI to have more control over their recruitment processes.

For example, a company may use AI to identify the right candidates for their open positions. They may also leverage AI to screen job applicants very efficiently. This aggressive move to use automation, digital channels, and AI may trigger a new job market war.


Prepare yourself for change.

These are just some of the many trends that you can expect to see impacting niche recruitment in 2022. Technology is evolving at a rapid pace, and so is the world around us.